You may have already noticed that the Scottish Mental Health Arts Festival has a new look, and a slightly different name.
After celebrating reaching our 10th year last October, we felt it was time for a change. We set out to create a look that better reflects how the festival has developed over the course of its first decade, becoming an increasingly significant event in Scotland’s cultural calendar.
However, we also wanted to retain the things that are most important, not only to us but to the many people and communities involved. Therefore, the changes are small but significant, ensuring our identity remains intact but refreshed – and we can still use the SMHAF acronym, just in a slightly different form.
Over the past few years, we also have been developing our year-round arts programme. This has involved working with a range of partners to put on events such as the Dust of Everyday Life, Declaration and A Gala for Mental Health at the Edinburgh Fringe, as well as programming film screenings and arts events across Scotland throughout the year.
We wanted to create a closer connection between these events and ensure that people recognise their links to the annual festival. With that in mind, we will now be promoting them under the name Mental Health Arts, with a logo that is instantly recognisable as our own.
We hope that this will make it easier for everyone to connect with the artistic work exploring mental health that takes place throughout the year, helping the people who already engage with it to get involved more regularly, and reach new audiences, artists and organisations who are not yet aware of the work we do.
Our new look will be revealed in full when we launch our programme for SMHAF 2017 on Thursday 14th September. Keep an eye on our website for further announcements, and look out for brochures landing near you next week.